The following is an article that I was invited to contribute to More.com about my reinvention from advertising executive into author of Professional Destiny.
Many of us have achieved success but find ourselves yearning for fulfillment. For me, an uncomfortable sense that something was “missing” in my life was a turning point that led me to write a book devoted to the topic of purpose and how it relates to your working life. The following excerpt from Professional Destiny®—Discover the Career You Were Born For, explains how my own personal story of reinvention began…
“I reached a pivotal turning point during my mid-thirties. I remember a distinct moment when I was sitting on the porch at my house in Boulder, Colorado, looking across the street at the stunning Flatiron mountains thinking, “to everyone else I look like I have it all: two beautiful daughters, a good husband, friends, a great career, high income, a wonderful house and excellent health—yet deep down I am completely miserable.”
Something was missing inside.
It was at that time that I began to yearn to move from a life of success to a life of significance.”
This moment on my porch in Boulder began my search for my “professional destiny.” Although I was successful by all outward measures, I couldn’t help but feel that there was something bigger I was meant to do. I had a purpose to fulfill and needed to find it. The search became my mission. It took several years (with a few detours along the way!) for me to transition from a marketing and advertising executive to an author, speaker and coach. But that poignant moment marked the beginning of a wonderful, challenging and fulfilling journey. It was my time of rediscovery and reinvention.
This story was originally published on More.com
I became fascinated by the idea that there’s an “ideal career” for everyone, but only a small percentage of us manage to find it. I came to realize that for many, true fulfillment only comes after some period of disappointment or disenchantment—and I had mine on the porch. I started questioning people to see if I could find any common traits among those who had a real passion for their work and discovered that the most highly motivated and fulfilled were those who were making use of their natural gifts. In effect, they were working in the career they were born for. For these people, work isn’t about money or title. It’s about satisfaction, empowerment, feeling energetic about their work, making an impact, fully exercising a talent and inspiring others.
The journey is not for the faint of heart. It may mean leaving a familiar sense of security and stability. It may mean leaving behind an impressive title or professional identity. Almost always, it means venturing into the unknown. But if your days become routine and you find yourself in a position that saps your spirit, the move to energizing, fulfilling work is well worth it. There is a difference. A job is something we do to earn a living, our “professional destiny” is a mighty undertaking that challenges us, taps into our creative energy and reawakens our spirit. Our passion and creativity are ignited. If we’re not feeling it today, perhaps it’s a call for reinvention!
Ever knew what you loved to do as a child, but then lost track of it as an adult? Here’s a story of rediscovery. It’s a reminder that sometimes finding your professional passion may simply be a matter of remembering what you love and taking the leap of faith to do it. Today’s entry is the compelling story of Shelley Seale, one of the first nominations submitted as a Professional Destiny “Hero.” It’s a story of her journey from childhood writer, to real estate broker, and back to writer—as a successfully published author.
“I started my career in real estate, although I definitely had a passion for writing long before that. Because I was the first child for my parents and grandparents, everyone read to me. I loved hearing the words and stories. My earliest memory of writing was around age eight when I wrote dorky little books and published them. It was my hobby. My great grandmother lived in a nursing home and I would go to there and hear the most amazing stories. For example, one woman, probably in her eighties, had been a prima ballerina in the Moscow ballet. She told me about her fascinating life, and others would as well. I wrote each person’s story on a pad of paper, then would illustrate and bind it, and bring my newly published “book” to my new friend in the nursing home.
All this time, it never occurred to me that writing was a practical choice for a career. I couldn’t see myself making a living as a writer, so I never really considered it.
When I was in college, I started working in a real estate firm. One of the positions I wanted required me to have a real estate license, so I got one. I then launched into a career I would have for the next 15 years without a whole lot of thought. Looking back I would say that real estate chose me as a profession… I didn’t really choose it. I was making pretty decent money so I stayed in it.
I started writing articles about buying and selling homes for real-estate journals. People began to contact me and ask to re-use what I had written. For example, I wrote an article about how to ease the trauma for children in a move, and a mental-health-related website contacted me wanting to license the article for their publication. It was validating for me and it reawakened my love for writing.
It got so that I would rather write articles about real estate than actually show houses! When I started realizing that I enjoyed writing more than managing my business, I began to ask myself, “Why should I spend hours of my time doing what I’m not passionate about when I could do I AM passionate about?”
Writing was what inspired me, the other was just work… I considered it a chore. I knew I not only could write, but that I should. Otherwise it would be another 40 years of doing something I didn’t love. There are people out there who spend 40 or 50 years doing jobs they hate—I didn’t want to be one of them.
So I ramped up and began actively contacting publications. I first wrote about real estate because that’s what I knew, then started branching out. Soon I was writing about other topics such as owning a business, small business management and entrepreneurship—which were also things I knew. Then I expanded to write about other industries—technology, healthcare, travel, education. Over a period of several years I phased-in writing and phased-out real estate, until I finally flip-flopped careers. It took about five years.
I got involved with non-profits and wrote an article about Caroline Boudreaux for Austin Women’s magazine. This led me to India where the idea for my recent book, TheWeight of Silence, was born.
What were the obstacles I faced? I could make twice as much money in real estate as I do now, but I would be doing something I only tolerated, not what I loved. To me it’s worth it.
The benefit I’ve realized is even greater. I’m no longer compartmentalizing my life. Before it felt like the work I did was partitioned from who I was as a person. For so many people it’s: here’s your job, here’s your family time, here’s your hobby – they are compartmentalized as if they have no relation to each other. Now my life is integrated. My work doesn’t feel like work, because it’s part of who I am, not simply what I do. I have more of a focus on things that matter.
My advice to others wanting to make this change is to stay dedicated and persevere. It doesn’t happen overnight. It takes a commitment to pursue your passion. At times it would have been a lot easier to stay in real estate but I wouldn’t have been as happy.”
Have your own story of a career change that tapped into your gifts and allowed you to do what you love? Send in a comment and share your experience with others.
A friend just sent me a link to the trailer for Lemonade, an upcoming movie that takes a look at what happens when people who got paid to be creative in advertising lose their jobs and then became creative in their own lives. It’s just too perfect!
Coming from the advertising industry myself, I know several people (no, I won’t name any names!) who would insist that this movie was made specifically for them. They didn’t want to lose their jobs—and went through all of the nerve-wracking anxiety the movie depicts—but then had one of those “that was the best thing that ever happened to me” moments. They soon realize it’s a blessing in disguise and move on to something that taps into their truest potential—whatever that may be (artist, yoga instructor, nude copywriter, you name it). Soon they’re doing something that fires them up, more accurately expresses who they are and is integrated in their lives. They’re happier than before. As one of the characters says in his final comments: “I got laid off and I’m finally doing something that I think matters.”
The opportunity to follow your Professional Destiny can initially seem like you’ve just been tossed a big, sour lemon. But go out there, like these people, and make some sweet lemonade out of it!
Most corporations don’t practice the principles of Professional Destiny. That is, they don’t actively seek out the gifts of their employees and adjust their responsibilities to ensure that they thrive. The focus needs to be on maximizing people’s strengths, not spending the majority of time developing an individual’s weaknesses. As I wrote in Professional Destiny, a person’s gift may be “spiky.” Meaning they are incredibly good at one, two or three things as opposed to being well-rounded in many things. Weaknesses should be acknowledged and developed just enough so that they don’t hold a person back or get in the way of progress. But beyond that, there is a diminishing rate of return on the effort spent in trying to strengthen them. The focus on improving weaknesses should only be “to keep you in the game.” The things that an individual and the company are good at, are where to focus. It will pay off in both employee satisfaction and company performance.
It takes a very enlightened leader to pull off a personalized approach within a corporate framework. They must see the gifts of the individuals and match those gifts to a position (that may not quite fall in the standardized “job description”) and within the structure of the organization. It requires the leader to think out of the box, take risks and figure out how to pull it all together. It is in no way a cookie-cutter approach. Most companies stifle this type of flexibility.
As companies grow, they begin to focus on standardization and the force the homogenization of their people. They stifle creative thinking and alienate people from their gifts. As I have found through my years in the corporate world, few people are inspired to do their best work when they are forced into a box. When people are fully engaged and use their natural gifts, they do their best work. And, when people do their best work, companies achieve breakthrough results.
Perhaps we should all remember that homogenization is best for milk, not for people!
Finding your purpose and practicing it in your profession is an immensely gratifying and productive experience. But, how do you know if you are living your Professional Destiny? Here are nine indicators that will tell you:
The following passage is an excerpt from Professional Destiny.
You are engaged.When you’re doing what you love, you become passionate about your work and lose track of time. You feel alive, energetic and creative. There is simply not enough time in the day to do what you can’t wait to do.
You feel on track.Things come naturally. Work seems easy, though it may not for others—because you’re exercising your gift. Your level of satisfaction is your true guidance system.
You feel honest.You’re being yourself. You’re pursuing a path that is in line with your values and interests, and you’re living in true authenticity with yourself.
You become lighter.Being true to your values allows you to shed a huge burden—the burden of maintaining a facade. You instantly experience a sense of relief as the weight is lifted.
You are committed.You clearly set your vision and do what you say you will. You may not know how you are going to get there or when, but you know that you will.
You operate with compassion.Your sense of individual freedom gives you a new sense of community. Your interactions become genuinely rewarding and you create true connections with others.
You make a contribution.What you are doing is meaningful and, while you may be well compensated, your driving force is contribution above money.
You are fulfilled.When you fully express your gifts, talents and creativity, you feel a deep-seated sense of satisfaction. Being on the path to reaching your full potential just feels great.
You make a difference.Your work positively impacts others in a most meaningful way. You’re confident that you’re leaving a legacy, and you’re gratified by that knowledge.
Professional Destiny® is about finding the career you were born for. I've created this site to help you in your pursuit. Here, you'll find excerpts from my book, as well as new ideas and stories to help you make the most of your natural gifts. We're a community, so please join the conversation!
Professional Destiny is ranked in the TOP 10 bestselling business and self-improvement books at BookPeople - the largest independent bookstore in Texas!