Tag: reinvention
The following is an article that I was invited to contribute to More.com about my reinvention from advertising executive into author of Professional Destiny.
Many of us have achieved success but find ourselves yearning for fulfillment. For me, an uncomfortable sense that something was “missing” in my life was a turning point that led me to write a book devoted to the topic of purpose and how it relates to your working life. The following excerpt from Professional Destiny®—Discover the Career You Were Born For, explains how my own personal story of reinvention began…
“I reached a pivotal turning point during my mid-thirties. I remember a distinct moment when I was sitting on the porch at my house in Boulder, Colorado, looking across the street at the stunning Flatiron mountains thinking, “to everyone else I look like I have it all: two beautiful daughters, a good husband, friends, a great career, high income, a wonderful house and excellent health—yet deep down I am completely miserable.”
Something was missing inside.
It was at that time that I began to yearn to move from a life of success to a life of significance.”
This moment on my porch in Boulder began my search for my “professional destiny.” Although I was successful by all outward measures, I couldn’t help but feel that there was something bigger I was meant to do. I had a purpose to fulfill and needed to find it. The search became my mission. It took several years (with a few detours along the way!) for me to transition from a marketing and advertising executive to an author, speaker and coach. But that poignant moment marked the beginning of a wonderful, challenging and fulfilling journey. It was my time of rediscovery and reinvention.

This story was originally published on More.com
I became fascinated by the idea that there’s an “ideal career” for everyone, but only a small percentage of us manage to find it. I came to realize that for many, true fulfillment only comes after some period of disappointment or disenchantment—and I had mine on the porch. I started questioning people to see if I could find any common traits among those who had a real passion for their work and discovered that the most highly motivated and fulfilled were those who were making use of their natural gifts. In effect, they were working in the career they were born for. For these people, work isn’t about money or title. It’s about satisfaction, empowerment, feeling energetic about their work, making an impact, fully exercising a talent and inspiring others.
The journey is not for the faint of heart. It may mean leaving a familiar sense of security and stability. It may mean leaving behind an impressive title or professional identity. Almost always, it means venturing into the unknown. But if your days become routine and you find yourself in a position that saps your spirit, the move to energizing, fulfilling work is well worth it. There is a difference. A job is something we do to earn a living, our “professional destiny” is a mighty undertaking that challenges us, taps into our creative energy and reawakens our spirit. Our passion and creativity are ignited. If we’re not feeling it today, perhaps it’s a call for reinvention!
May 22, 2011
The following is an article I recently wrote for More.com. It’s about our insatiable desire beyond stability for “things”—and how this can stifle our quest to reinvent ourselves.
“There are two kinds of hunger—the hunger for food and the hunger for more. I’ve been taught to look past what I have to what I don’t have. I have a car, but I’m always noticing the car I’d rather have. I have 12 shirts, but I’m always noticing the 13th shirt that I want to buy. We’re suffering from a profound lack of relationship with enough—we are about what we don’t have.”
—Dan Karslake, Documentary filmmaker of Every Three Seconds, an upcoming film about ending world hunger
No doubt about it, there’s great beauty in having enough. It gives us the freedom to reinvent ourselves. If we’re living at a survival level and spending most of our time worrying about paying our bills and meeting basic needs, it’s quite hard to focus on finding our purpose and pursuing our life’s work. As Abraham Maslow pointed out in his famous Hierarchy of Needs pyramid, we must first satisfy our needs for survival and safety before we can address the higher level of self actualization.
Yet how many of us actually know what “enough” is? If there were mile posts on our journey, that marked “survival,” “basic comfort” and “excess,” would we even know when we past each point? Probably not. As this excerpt from my book, Professional Destiny, discusses the cost of “more” can be quite high.
“A trap that we are all susceptible to, especially in the Western world, is that we overlook the concept of having enough. We come to never fully enjoy what we have because we are always thinking about what we don’t yet have (a nicer home or car, more possessions, a bigger company, more money, finer art). This sense of wanting more is an insatiable hunger. It is poison to our soul and kills new, creative possibilities because it locks us into a pattern. It might make our life more comfortable but it doesn’t bring us true fulfillment, which only comes when we feel like we are making a difference in a genuine, meaningful way.
You can be financially successful, a respected leader in your profession, be admired for your status, have beautiful possessions and a lovely family—but still feel a nagging sense of emptiness.
I find that most people who have made it in their career and have achieved success have just about everything they want materially, but do not feel fulfilled. They want to venture out and make a difference, but are immobilized by fear and the need to have a familiar sense of security, stability and enough…
Security often means that they do not take risks or allow themselves to be open to new possibilities. Many have lost the concept of having ‘enough’ and cannot accept the idea of making less money for a while, even if it makes them happier. They cannot escape the money trap and therefore are not free. Because of the overwhelming need for survival, even beyond the point of enough, we ignore our deepest yearnings and continue in a job that is not fulfilling—or even worse, a job that is sapping our lifeblood and essence. We think we are making a living, but in reality our spirit is slowly dying.”
Maybe it’s time to take a fresh look at the hidden—and not so hidden—costs of our addiction to more and how it hinders our ability to reinvent ourselves. If we’re able to recognize when enough is enough and get a grip on that insatiable hunger, we just may be surprised to discover a fulfilling, new—and different—richness in our lives.
December 7, 2010
When pursuing your Professional Destiny, the difference between knowing where you want to go and actually getting there is discipline. In my book, I talk about the four types of discipline—of the mind, body, soul and actions—that are essential for maintaining focus and staying on course. In an earlier post, I’ve written about discipline of the mind. Yet to accomplish anything great, you must also make sure both your mind—and body—are fit for the task. Here is an excerpt from Professional Destiny about how to achieve discipline of the body:
- Hone yourself for your best performance. Like a true professional, you need to practice your gift every day. To do this you must be fit, rested and have your physical and mental capacities about you. Avoid substances that numb your mind and distract you from your goals. Focus on being alert and clear.
- Get energized. To pursue your passion, you must have energy and be strong enough to be in the places you need to be. Your body is what gets you there so it is important to take care of it. Healthy food is like high-performance fuel. Your engine will work better with it. You need energy to go the extra mile and accomplish your goals.
- Get active. Physical activity and exercise gets you revved up. During any physical training you develop good habits that serve you in life such as developing mental toughness to get through pain, becoming laser-focused and forcing yourself to continue even when you feel like quitting.
- Do not see yourself as trapped inside a limited body. Your greatest driver is your will—your will to succeed. With a strong will you can accomplish almost anything.
- Be physically and mentally prepared for a race of learning and doing. Prioritize your action items and plot your course. Meet your appointments. Jump over any hurdles that threaten to hold you back so you can put them behind you. And then go full speed.
- Lose the weight. This refers not so much to your physical weight, as your energetic weight. Streamline your relationships and your possessions and take only the essentials that you need. This means pulling the plug on draining or unhealthy relationships and breaking the bonds to unnecessary material possessions that keep you anchored.
In a sense, making significant change is like preparing for a marathon. It takes commitment, stamina and a huge dose of physical and mental discipline. Now the question is… are you ready for the run?
November 9, 2010
One doesn’t discover new lands without consenting to lose sight of the shore for a very long time.
—Andre Gide
Last night I gave a Professional Destiny talk at the Stanford Women’s Group of the East Bay. (Thanks to Christie Jordan for inviting the group to her home and being such a truly phenomenal host!)
When you’re with a group of such talented and astute women you can expect to get some great questions. And I did! One of my favorites was when I was asked about my scariest point of transition from corporate executive to consultant, coach and author.
It brought me back right to the heart of the matter.
My answer was that the first time I made the change was the hardest—by far—because I had no idea what to expect. It’s uncomfortable to step away from the known and into the unknown. It’s like a ship leaving harbor to venture out into the open sea.
So many of us are bound by golden handcuffs that make us feel secure, even if we’re not entirely happy. We don’t know exactly who we will be without our work identity and reputation. We don’t know what our future will look like, and we’re not sure how to proceed. We wonder if we will ever make money again. Or, if we’ll even recognize ourselves when we’re through. It’s a disconcerting journey—and definitely not for the faint of heart.
One of the hardest things to get used to is not knowing how long our term of transition from one point to the next will last. This applies to many life changes including a change in profession. For example, if we’re in the midst of career transition (whether voluntary or involuntary) we often have no idea how long we’ll have to be in this provisional existence. When will we cross the sea, so to speak, and get from here to there?
If we could know we would have a happy ending tomorrow, we would be fine. Yet, there’s no known date for things to get better and we wonder if our current uncertainty will be endless. But it’s all part of the journey. And that brings me to another favorite quote:
“A ship in harbor is safe, but that’s not what ships are built for.”—William Shed
When contemplating change, sometimes we simply have to remember, that just as ships are not built to stay in the harbor, neither are we.
October 21, 2010

Rarely do people say “hey, things are going really well… I think it’s time to change.” Most people don’t change when they are feeling totally comfortable.
We change when we are uncomfortable.
It could be due to disappointment with a current situation; it could be that we feel our talents are not fully expressed or our abilities are not appreciated; or it could be that we have a burning passion to try something new that just won’t let us stay complacent. Whatever it is, change takes commitment and a great deal of discipline. The following is an excerpt from my book, Professional Destiny about how change can require us to stretch ourselves beyond our comfort zone:
“Change is unavoidable. Reluctance to adapt to change will only keep you stuck. Growth demands the willingness to temporarily surrender your immediate sense of security. An unwillingness to sacrifice will hold you back. If you think you can achieve something great without sacrifice, you will stay glued to where you are, because rarely is this the case. To move forward you may have to give up safe but unrewarding work. Stay receptive and be willing to reinvent yourself to take advantage of new possibilities and shed things that are no longer working.
Keep growing, learning and working to improve yourself. Whatever gifts, skills, experience and resources you have, keep improving them. Think about how different our lives would be if we looked at every day as an exciting opportunity to learn, move one step forward and contribute.
In order to grow, we need to stretch ourselves—and it isn’t always comfortable. Expect this; it is part of the process. We need to get out of our comfort zone for extraordinary things to happen. The point is to stretch to where we feel uncomfortable (this means we are charting new territory), but we don’t need to stretch to the point of agony. This would paralyze us and be unproductive. If we are to continue growing, the need to stretch never ends. But if we look back later, we will discover that these times of stretching enabled us to make a change and reach new heights, and we will look back fondly at those times.”
August 18, 2010
Last week, in the discussion of Conquering Fear, I briefly introduced the concept of FUD—fear, uncertainty and doubt—and how it can freeze you in your tracks if you’re not careful. This week, as part two of Overcoming Obstacles to Your Professional Destiny, we’ll talk about uncertainty and doubt. They are a bit more insidious, but can be equally paralyzing. FUD is natural whenever you endeavor to do something different—especially when it’s a big step. Yet while it may be natural, it’s not particularly helpful… so let’s expose it here for what it is and weed it out!
The first four letters of the word “doubt” are also the root of the word “double” and it means believing in two things simultaneously. Meaning, you may believe in your success, but you also believe in your failure at the same time. This, in effect, cancels out or lessens your power (depending on the level of doubt). You’re become like a boat tossing in the waves, bobbing back and forth.
If something is not happening in your life that you want (new job, new relationship, success in your business, whatever) check to see how much doubt you are carrying. Then do your best to throw it overboard.
Uncertainty can also be a “success delayer.” It can keep you hemming and hawing—but, on the flip side if managed correctly, it can also open your eyes to new possibility. That is the way to harness it.
The following is some wisdom from Professional Destiny:
“Finding and living our purpose isn’t easy, and sometimes we just don’t want to deal with what is facing us. It seems too big. Or, we believe we will face a hard time in the unknown, so we just tune everything out and hope things will get better. The unknown is uncomfortable and no matter how unfulfilled we are feeling in our current situation, we’d rather stay in a situation we know instead of venture out. There is a great fear in moving from our familiar life, even if it is unsatisfying. We get to the point where we know ‘this is what I am not,’ but we don’t yet know what we ‘are.’ We say to ourselves, ‘This is what I don’t want, but I don’t really know what I do want.’ In other words, we know our current situation isn’t working for us, but we don’t know what our new situation will be or what it will look like. We are ‘in between’ and for most of us it’s a very uncomfortable place to be.”
But there is a completely different way to look at it. When we are uncertain, we are more open. Many possibilities are available to us—and we are more apt to pay attention to the “maybes.” A maybe could be our golden opportunity, but in the past we might have charged along, not even noticing it. Instead, we stayed narrowly focused in our comfort zone and missed the budding possibility.
Uncertainty is actually our time of greatest opportunity. So get comfortable with it and embrace it. If we hold our vision and resolve to take a step toward it each day, we can be assured that great uncertainty only lasts for a while. This too shall pass.
May 19, 2010

Eilene Zimmerman
A couple of weeks ago I was interviewed by Eilene Zimmerman, a journalist who writes for many national publications including the New York Times, The Christian Science Monitor and FORTUNE Small Business. This interview was for her personal blog, takingmyownadvice.com, which is a warm and engaging chronicle of her journey through transition, as a mother and soon-to-be ex-wife, as she avidly seeks a career and financial education.
Here is an excerpt of our discussion as she quizzed me about my experiences and the Professsional Destiny approach:
“Here it is April 1st and it’s no joke, I can’t figure out if I really need to talk to a coach. I’m torn, probably, because I spoke last week with Valerie Hausladen, and that felt like a coaching session in and of itself. Of course it wasn’t, it was an interview about her new book, Professional Destiny: Discover The Career You Were Born For. Her take-away is this: ‘Anyone can make a change at any time.’ But she also realizes change takes time. Her book is about transitions, something I’m interested in myself, as I’m in transition at this very moment.
Hausladen’s story is anything but straightforward, and that’s the rub. Making changes in your life can be tough, can take a while, and the path isn’t always linear…
Hausladen hadn’t changed her life overnight–it took a decade. She had always wanted to write a book and finally did it. She became a coach and started her own management consulting firm–Edge Communication Group in Austin.
She’s not suggesting that people up and quit their well-paying (or, in this economy, even their not-so-well-paying) jobs, but she is saying take that first step. ‘If you can’t leave your job, start doing one or two things a day towards what you really want to do. Connect with others in the industry where you want to be, get some more information about changing jobs or careers, ask for resources. Just do something towards that goal every day,’ she says. The first step–whatever it is–doesn’t have to be right, says Hausladen. It just has to BE. You have to take it and then if it’s wrong, you learn from it. But many of us are almost paralyzed by the choices we have–or think we have. You have to pick something or you’ll never pick anything.
Even if you haven’t worked in fifteen years and your teaching credential has long since expired, or the last time you worked in HR they didn’t have computers, don’t be discouraged. Maybe start by volunteering. Or by simply going online and researching the industry. Calling a school to see what that nurse practitioner program entails. Etc.
Maybe it sounds just a little corny when Hausladen says, ‘Take the first step and the next one will show itself.” But she’s right–you just can’t see the whole destination yet. In time though, with a little luck and hard work, you (and me) will.’”
To read Eilene’s full post, including more details of my personal transition, click here.
Eilene Zimmerman is a journalist based in San Diego, Calif. who writes about a variety of topics, including business, social and political issues and family life. Her work has been published in national magazines and newspapers including The New York Times, Glamour, The San Francisco Chronicle, The Christian Science Monitor, FORTUNE Small Business, CNNMoney.com, CBS MoneyWatch.com, Wired, Harper’s, Salon.com, Slate.com, Psychology Today and others.
Once a month she writes the “Career Couch” column in the Sunday New York Times Business section.
April 7, 2010

In the past week, I must have talked to a hundred people (well maybe that’s a teeny bit inflated) about a term I concocted a few years ago called the “freedom plan.” Quite simply, the freedom plan is a plan you adopt to fund your freedom. In other words, you invest in yourself to pursue your passion.
When I was in career transition from president of an advertising agency to budding author and professional coach, I knew my income was going to take a serious dive during the first year while my new business ramped up. In the old days, I would have found the idea of making less money to be an insurmountable hurdle. And I would have run right back to the profession I knew (and didn’t love) to find another position that was at near or equal pay. In this frame of mind, I was stuck.
If you think about it, anytime a new business or major endeavor is starting up, you can expect to make some sort of investment. This applies to changing careers from one field to another in existing organizations as well. Some people pay for advanced education or training to make a change. That can be expensive. Some entrepreneurs look for outside investors and/or invest in their business themselves. That’s not cheap either. Another way is to accept the idea of temporarily making less income while you get started.
If you view this transition period as a time to invest in yourself, you will get unstuck. You can decide to cut back to the bare essentials for a period of time (six months, one year or whatever you can tolerate) in order to fund your freedom and pursue what you love. Instead of thinking of this time as a period of lack, think of it as liberation.
Here’s an example of how this concept worked for me. In order to fund my transition, I reduced costs by cutting everything that wasn’t essential. Things like: expensive dinners out, pedicures, a new car after mine reached 100,000 miles, cable TV (yes, I cut down to the basic five channels) and extra clothes. If someone invited me to dinner at an expensive restaurant, I’d suggest a more casual (and affordable) place. Occasionally I’d get teased about this, and I’d smile and explain that I was on my freedom plan and would rather pursue my dream than drink expensive wine. I called my savings my “freedom money” and guarded it fiercely. Instead of thinking about it as not having enough money to buy extra things, I thought of it as having a choice. The money I saved was money I could invest in myself… and you can do the same.
The formula is simple:
- Reduce your expenses
- Cut out everything you don’t need
- Change your mindset from lack to liberation
- Pursue what you love
The freedom plan allows you to reevaluate priorities. You can change your focus from having things to having opportunities. Yes it’s a sacrifice, but when in doubt, ask yourself…
“What is it worth to pursue your dream?”
March 17, 2010

Transition in life can be like entering a long, dimly-lit tunnel. One moment you’re driving through comfortable surroundings and next, you find yourself suddenly underground, not knowing exactly when you’ll emerge. Whether you are changing careers, ending a relationship or starting an entirely new chapter in life, it takes confidence, strength and commitment to see the light on the other side.
In Professional Destiny, I talk about the importance of discipline of the mind, body, soul and actions. Here is an abbreviated excerpt from the book about the importance of preparing your mind in order to fast-track to your next destination.
“Align your thoughts with the future you want to create. Your thoughts are weaving your reality, so be aware of the reality your thoughts are creating. Are your thoughts from the past—or from your vision? Dwelling on thoughts from the past can hold you back, while thoughts of the future can begin creating a new reality. Are your thoughts serving you? If not, change them to align with your vision.
Enlarge your view of possibilities. Look openly at things and see all possibility. Don’t see only what your eyes see right in front of you. If you do, you accept limitation. Actively search to see new potential.
Break the chains of negative thought. As soon as you recognize a limiting thought—fear, uncertainty, doubt, limitation, guilt—replace it with your vision. Remind yourself of the progress you’ve already made in the past week, month or year. It helps to write down your accomplishments so you can feel a real sense of satisfaction.
Rally against the fear and stop all self-effacing and tentative behaviors. This means actively weeding out self-doubt. The first step is awareness. Notice when you are back-tracking on yourself, or giving yourself excuses for why your dream might not work out. Squash the idea of sellout plans and how to rationalize them. When you are tempted to compromise and settle for something easier… don’t.
Closely guard your confidence and sense of self-worth. If you feel them slipping, remind yourself of how valuable you are and that your time is precious. If you have moments when you can’t see this for yourself, seek out someone who will see it for you.
Make commitments. Every morning make two commitments: a “To Be” commitment based on who you want to be today and a “To Do” commitment based on what you want to achieve. Your “To Be” commitment sets the tone for the day and your “To Do” list ties to the importance of your goals. Determine what step is necessary to make something happen. As you complete a task, cross it off your list and give yourself a sense of accomplishment.
Value your time. Another important part of discipline is not distracting yourself with appointments or tasks that don’t advance your goals. Your time is your most important asset. Value it.”
Discipline of the mind is essential for getting from point A to point B, especially when you’re in unfamiliar and uncomfortable surroundings. When you equip your mind with an unshakable belief that you can and will move forward, you’ll soon find that the light at the end of the tunnel is much closer than you think.
March 10, 2010
A ship in harbour is safe,
but that is not
what ships are built for.
—William Shed
Following your Professional Destiny is like a ship setting sail on an open sea. It’s a great adventure. To reach your destination requires preparation, guts and a strong commitment. You must be willing to journey into the open sea, beyond the safe harbor of your current surroundings. This requires moving past comfort and complacency. Confident that you are the captain of your ship, you can determine and adjust your course even when outside forces affect your journey. You have a compass, your inner guidance, to direct you. If there’s a storm raging and drama all around you, it may be momentarily drowned out and you’ll likely be tossed around—but that is temporary. With your ship in good working order and your crew (or people who support you) in place you’ll weather the storm and arrive at an exciting new destination. Here are six tips to help you on your way to finding your Professional Destiny:
Prepare yourself for the journey. Like a true professional, you need to practice your gift every day. To do this you must be fit, rested and have your physical and mental capacities about you.
Trim down to the essentials. Make sure your mind and body are fit for the task in front of you. You must have the stamina, strength and essentials that you need—but only the things you need. Leave all the extra weight behind.
Get focused and determined. Growth is a journey, and on any journey you will encounter unforeseen obstacles. Your ability to overcome these barriers will determine whether you succeed. It takes complete dedication, a whatever-it-takes mindset.
Overcome the fear of moving into unknown territory. You might have to struggle when you venture into something new. Worst of all, you don’t know what’s out there. Your mind tells you maybe it’s better to stay right where you are in the known and comfortable. Abandoning your vision seems like the safer, more logical choice, but it comes at a tremendous and incalculable price.
Be responsible. Realize that you are the driver of your life and you have the ability to respond to each situation. Take ownership. Steer the ship. You cannot take a hands-off approach and expect to become a master of your gift.
Dare to be remarkable. If you pattern yourself after others, you will be like others and consequently will be… ordinary. The people who show an absolute conviction to make it, who pick themselves up when they fall, who fully invest their effort, time and energy, are the ones who accomplish extraordinary results.
Do not expect the journey to be short. It never is. You can have the destination in mind, but the journey will take you in directions you never imagined going. Looking back you will see that these were places you needed to go. They were experiences you needed to have, or lessons you needed to master, to prepare you for your destiny—the career you were born for. When considering whether to set sail into new waters, remember a ship isn’t built to stay in the harbor—and neither are we.
March 1, 2010
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