Diane LeBleu (left) with one of her first clients, Jennifer Hough. Both are breast cancer survivors.
I am pleased to introduce a story of a multi-talented woman who was inspired to make a life and career change after reading Professional Destiny a few months ago. Meet Diane LeBleu—former management consultant, now breast cancer survivor, entrepreneur and mother of four. According to Diane, the message in Professional Destiny helped her articulate a vision, harness her gifts and remember what she loves to do—which she had forgotten while focusing on her growing family. This is her story in her own words…
“I studied Communications and Business Management in college. I also loved to write. I chose Trinity because of their good communications program and I really enjoyed it. At the time, I did an internship at a TV station thinking I might be a reporter. It was fun… I listened to police scanner, and all that. Then one day one of the producers told me that people made more money waiting tables than he did as a producer. That was sobering. I graduated in 1991 and the economy was in the tank. I had college loans – and I thought to myself, ‘what am I going to do here? What are my choices?’ I had financial obligations, so I took a job at Andersen Consulting. I was a business and technology consultant for nine years. It was fine and the pay was great. My husband and I had no kids and were making a lot of money. Then we had our first child. I tried to keep up the corporate consulting thing with a baby and then my husband got sent to Newport Beach and I got sent to Simi Valley. Between us, we had two apartments, a home in San Antonio, a baby, a nanny, two demanding careers and a crazy work schedule. It was completely unsustainable, so I quit. We decided to move to Austin.
My husband started a business and I joined a company, providing sales support. While I was there, we had more children and I was working three days a week. I wasn’t crazy about what I was doing, but it was a job—it was okay.
Our fourth child was born in May and I realized that I couldn’t go back. With four kids, I decided to use this time as a sabbatical to figure out what I really wanted to do. I had been doing the consulting thing and I was good at it and making six figures, but I didn’t love it.
I finally realized, ‘I can’t go back to IT consulting. It will kill me. Money is a great motivator, but I just can’t do it.’ My husband told me, ‘just figure out what you want to do and go do it. I’m tired of living with an unhappy woman!’
The first two years of being home with four kids under eight, and no family in town, was harder than getting up at 4:00am and helping my husband with his business. I didn’t sit down all day. It was physically hard. I was 110 pounds and up all night with the babies. I knew that staying home full-time wasn’t right for me.
I read Marcus Buckingham’s book, Now Discover Your Strengths, which is a great book. It confirmed for me what I thought my strengths were – achiever, harmony, relator, input, connectedness.
I was serious about this sabbatical – I needed to figure out what I wanted to do. I didn’t want just a job, I wanted a career. Someplace to picture myself in 5, 10, 20 years. In between diaper changes, I used the resources at hand. I read Purpose Driven Life, which I loved and I’m a big Stephen Covey fan. I even spoke with a professional coach who charges $150/hour. I was serious! And then I started writing again.
I had to go back to work, but I faced an inner struggle with need to earn some money and my desire to write a book. I had started the Austin chapter of a writer’s group called “The Writing Mamas Salon of Austin” and I was ready to plunge in. I went to Hungary. I was going to write a story about my best friend Holly Wright’s experience as an expatriate living abroad with her family and I went there to do research. As soon as I returned from Hungary with all my research and notes though, I found a lump. It wasn’t completely unexpected since my sister had breast cancer at 33 and my aunt had it in her 40s, but it totally changed my plans. I was diagnosed with aggressive breast cancer and was scheduled for surgery in January. I spent the time enjoying my family, meeting with the writing group and contributing to a blog called ‘Mama Bird Diaries’ which ultimately landed me a guest post on the NY Times parenting blog, Motherlode.
I went through the chemotherapy when I found your book through another author at Writing Mamas. I read Professional Destiny and realized I was stuck on the vision thing. As the book says, it all starts with a clear vision—if you don’t have one, you can end up wasting a lot of time. The book helped me determine and articulate my vision. I asked myself, ‘what are your strengths, what do you love to do?’ I didn’t know. I’d been serving my family for so long that I’d forgotten. The discipline of figuring out what you like to do is hard and reading Professional Destiny gave me a mechanism to help do that.
I did the three-column checklist and wrote down what I love to do, what I’m good at and what I loathe. I realized that I really like helping people and staying in touch—and I’m good at it. I also noted that I remember everything about people—I even remember my neighbors’ and their kids’ birthdays from 20 years ago! I asked myself, ‘how can I harness these gifts, how do I make money doing this? I’m a relationship person and I want to help people solve their problems.
Then I met a woman who’s a partner at Asset Strategies Group and was putting on seminar for women. She talked about Mass Mutual products and I was really compelled. Mass Mutual is a company that is very advanced in underwriting life insurance for breast cancer survivors. Once you have breast cancer you usually become ineligible to get life insurance— and it can be a major problem. I wanted to help people and I realized that a career like this was perfect for me. All my gifts and experiences lined up: I had been an entrepreneur, I had a gift for building relationships with people, I love solving problems—and I had survived cancer. I did some soul searching and decided that representing this company would provide a career that meant something to me.
I feel uniquely suited to do this well. I can remember all my client’s details and make recommendations to fit their lives. It is satisfying to me and beneficial for them. I understand their challenges. What’s more, I enjoy being my own boss with the added benefit of having meaningful interaction with others. I realize that I’m paying my dues right now and my hope is that in 10 years, I’ll look back and realize that I was able to make a nice living, help cancer survivors like myself, and build long-lasting relationships.
This opportunity lets me combine my experiences and put them to use in a positive way. I like that. In fact, I plan to call my business Pink Lemonade Financial Services. ‘Pink’ for the breast cancer survivor aspect, and ‘Lemonade’ because we’re making lemonade out of lemons.
In the spirit of the holidays, I thought I’d change things up and dig out a light-hearted fairy tale I’d written back in 2006, when Professional Destiny wasn’t even yet a manuscript. Enjoy!
Once upon a time there was a little boy named Henri. Henri grew up in the perfect home with adoring parents who met his each and every need. Everyone he met looked at him with love, then cooed and showered him with attention. He viewed his new surroundings with wonder and awe—life was a curious, grand adventure!
When Henri got a little older, his parents brought him to his first musical performance. He was mesmerized by the singing and dancing, and simply couldn’t get it out of his head. He decided right then and there that he wanted to be involved in theatre—and perform onstage. He asked his mother and father for music and dance lessons, but to his dismay, they looked slightly concerned and tried to steer him in a different direction. In fact, he thought they seemed a little upset. He was puzzled. Luckily, on his tenth birthday, his favorite aunt came along and enrolled him in music and dance classes before anyone could object. He loved every moment and his teacher said that he had a gift. Bursting with pride, Henri eagerly shared some of his new dance moves with members of his fifth grade class—and it was a terrible experience. A few of the boys that he thought were his friends, mimicked him and told him he should play football instead. He felt betrayed and silly, and started to doubt himself since his friends and family all thought it was strange. Maybe the others were right. Henri decided never to speak of it again and quickly put his dream out of his mind.
Many years later, Henri went to college and decided to follow in his father’s footsteps. He studied finance and accounting. He didn’t really like finance but that’s what paid the bills, or so everyone said. Henri had learned from his painful fifth grade experience—and strived to be just like the others. During his senior year, though, fate stepped in. Henri had to fulfill one last “arts” requirement in order to graduate, so he enrolled in a drama class and once again was swept away by the thrill of theatre. He began writing musicals on the side as a way to distract him from the dreariness of finishing his finance major.
Henri graduated with honors and moved to New York. He became an investment banker and sure enough, did make money. A lot of it. He bought an upscale apartment, lived the high life and ate out every night. Henri navigated through life well enough, but couldn’t shake the feeling that something significant was missing. On the outside everything looked great, but on the inside he felt achingly empty. It was like his heart had a hole in it. He even considered anti-depressants.
Then one day, he met a girl on the subway. Her name was Rose. Rose wasn’t the type Henri usually dated but she looked happy and had a sparkle that he hadn’t seen in a very long time. He felt drawn to her—so he asked her to lunch. She told him that she worked at the Children’s Hospital and was in charge of entertaining the children who were treated there. Many of them had serious, life-threatening diseases like leukemia and cancer. Two nights later, Henri went with Rose to a watch play at the hospital. As he looked around and saw the children laugh, he realized that his heart felt full for the first time since he was a child. Before he could stop himself, he volunteered to write a musical for the next show, and she accepted.
Henri didn’t know what had come over him. He was a busy, important man and now he’d committed himself to this time-consuming project. He thought about backing out, but something made him go on and finish.
Several months later, as Henri sat with Rose on opening night, he was a bundle of nerves. The musical began and Henri looked around and saw himself surrounded by hundreds of brave, young children who had momentarily forgotten their illness, and sat mesmerized and laughing. In that instant his heart felt so full that he thought it would burst.
Henri became a changed man. He found himself writing more musicals and plays and he found himself spending more time with Rose. Soon he realized that she was the one for him and within months they married in a small church nearby. They decided to pursue their dreams and with a little trepidation, Henri gave up his job on Wall Street.
Life became a bit more challenging for Henri, and he and Rose had to make some financial sacrifices to get by. His friends and parents were concerned about him. Those same doubts came back, the ones that made him put aside his dream so long ago—only this time, he refused to give in to them.
The more energy Henri put into the musicals, the better they got. Soon they were beginning to be produced off Broadway and critics were taking notice. His shows attracted larger and larger audiences, until one day his favorite musical ended up on Broadway. It was a dream come true! Henri never looked back after that. He became an “overnight” success in New York (of course, we all know it wasn’t overnight!) and he brought laughter and entertainment to thousands of people.
Night after night as the theatres were packed, Henri and Rose reserved front row seats for the children who had inspired this journey. As he sat watching those little faces fill with joy, Henri experienced a sense of satisfaction he had never known before… and with that feeling deep in his heart, he and Rose lived happily ever after.
It’s this sense of joy and contribution that motivates each and every one of us. And for this holiday season, I wish you all this same kind of deep fulfillment that Henri and Rose journeyed to find.
In the spirit of Thanksgiving, I thought I’d celebrate with a different type of blog post. It’s about being grateful. I discovered many years ago that being grateful is a magical force. It’s a gift to the person you’re grateful to and it has the unexpected benefit of being a huge gift to YOU!
If you think about it, it’s impossible to feel lousy and grateful at the same time! If you want to come out of a negative space—if you are feeling drained, or you’ve been in an upsetting situation—you can quickly change your outlook and how the rest of the day unfolds by thinking of all the wonderful things in your life (down to the tiniest detail) and saying thanks. Get serious about it and see for yourself if it isn’t true. Spend the first few minutes of your day giving thanks for the nice things that happened (a sincere smile in the grocery store, an unexpected surprise or a thoughful gesture) and see how your mood and outlook changes. And when they change, you’re ready to take on remarkable things.
As I mention in my book, Professional Destiny, your head is the home of rational thought and logic. Your heart is the home of intuition and your true essence. Both are essential, but in the day-to-day grind, it’s often easier to stay in your head. Gratitude and thanks are a path straight to your heart. They take you out of the mentality of right and wrong, good and bad, and an unsatisfying place of judgment. They put you in a more positive space and magnetize you to the great things in life—the things you want. When you give thanks, you attract more.
So as you prepare to celebrate on this day of Thanksgiving—spend an extra few moments to recognize even the smallest blessings—and see how good you feel.
At my book signing in Austin last Thursday, Trevor Romain (bestselling children’s author, speaker and TV personality whose story is featured in my book) made a comment during his talk about moving from his career in advertising to becoming an author of children’s books. He said he had “grown tired of trying to sell things to people that they didn’t need” and decided to do something that made a difference.
This spurred a lively discussion afterward with a close friend who asked me, “What if your ‘professional destiny’ is in something like advertising?” What if you’re meant to be the world’s best creative director and you get great joy from that? Are you making a judgment that you need to leave everything behind and go change the world?
It’s a great question. But, the answer could be different for each one of us.
My premise in Professional Destiny is that we all have natural gifts—things we are uniquely good at and love to do—and that we are happiest when these gifts are expressed and shared. There is nothing like the feeling of tapping into our gifts every day and applying them to something that we feel is genuinely making a difference.
This brings me to the subject of “career dissonance.” If you are in a profession, feeling great joy and are in line with your values, that’s awesome—keep going—full steam ahead!! You could be a trash collector feeling that you’re cleaning the earth while supporting your family, a lawyer representing people who genuinely need help or in advertising, promoting something that you believe in—it really doesn’t matter. But, if you are in a profession and you feel dissonance between your gifts, values and what you are being asked to do—then change is needed.
Using advertising as an example: Let’s say you are very health-conscious and only eat natural, organic foods. You work in an agency, loving what you do, until suddenly you are assigned to the new fast-food account that your agency just won (like Wendy’s or Dairy Queen). At this point you encounter career dissonance. You have amazing creative gifts and you love to apply them, but you’re at odds with working on this account. An option for you might be to ask to be assigned somewhere else or, if that’s not possible, change agencies and work on an account that resonates with you. If you apply your magnificent talents to a company who sells products you believe in (like a local, organic market or Whole Foods), you can experience tremendous joy.
Bottom line: if you’re doing what you love and believe in, and getting to practice your gifts every day, then go for it—there is no career dissonance happening in your world!
The following is a post that I contributed to the Pink Magazine blog about how setbacks in this economy may turn out to be a blessing in disguise.
For many, there comes a point in our life when we stop in our tracks and ask ourselves, “What is the meaning of the work we’re doing?” It might be because we’re feeling unchallenged, unfulfilled or unmotivated. Or it might be because external events—like losing a job—force us to rethink our options. Rather than look at such a circumstance as a challenge, you can see it as a golden opportunity to reintroduce joy and creativity into your professional life.
Years ago, I became fascinated by the idea that, for each and every one of us, there is a “career we were born for.” Only a small percentage of us manage to find it, and oftentimes our discovery only comes after some period of disappointment or disenchantment. I experienced this personally when I became increasingly dissatisfied with my 9-to-5 life as leader of an advertising agency. Looking around me, I saw dissatisfaction as an epidemic, and it prompted me to write the book, Professional Destiny.
During my research, I questioned people to see if I could find common traits among those who displayed a real passion for their work. I discovered that the most highly motivated and fulfilled really did have something in common—their profession allowed them to make full use of their natural gifts. For these people, work isn’t about money or title—it’s about satisfaction, empowerment, feeling energetic about what they do, making an impact, fully exercising a talent and inspiring others.
As I wrote in Professional Destiny: “A job is something we do to earn a living. Oftentimes it is too small for our spirit. Our life’s work is a mighty undertaking that challenges us, taps into our creative energy and reawakens our spirit. It is our work with a capital W. Once we start on the path, the urgency of this work is bigger than us. Our passion and creativity are ignited.”
Given the current economy, this may be the perfect time to assess the gifts you were born with and rethink your goals. You may well see an opportunity to pursue a different career, one that will make you feel energized and alive. A time of uncertainty can become our time of greatest opportunity. This is when new doors and new possibilities are open, and we have that added incentive to venture out and try something new. You can emerge from this on a path headed for true happiness and satisfaction for the rest of your professional life. Seize the moment and get clear on what you really want to do—you’ll likely look back at it as one of the most satisfying decisions you’ve ever made.
This is the story of Marcie Finney—a former ad designer turned entrepreneur of Seeds for Goodness, a fast-growing, eco-fashion brand that creates stylish, earth-friendly jewelry and adornments. It’s an inspiring Professional Destiny story of her choice to thrive, and make a difference.
“My entrepreneurial spirit started eight years ago. I had been working in an advertising agency, but knew it was time for me to go out on my own as a freelance designer. I loved my client interactions and wasn’t getting enough if it in the agency, so I struck out on my own. I do love design and it’s a gift. In particular, I love seeing an idea come to life. Yet, I always knew I’d do some-thing else, but I didn’t quite know what.
A clue was that when I was young, my friend and I teamed up in school and made necklaces. I even sold enough pieces to buy a pair of rollerblades! I always loved to make my own funky pieces, but that’s as far as it went.
Over and over again, people told me that they loved my usage of color. All of my work is colorful. In fact, if you don’t like color, you’re not going to come to me. I like vibrancy! My gift in the design sense is that I’m meant to bring color into whatever form I create.
Every year I take a trip to reflect. It’s a quiet time for me to ask myself: ‘What do I want? Where am I going?’ It’s necessary for me to pause and just get quiet. I went to Cabo and during that time, felt my life was going to shift. I knew it, but didn’t know what it was shifting to.
Unlike most people, I always wear my jewelry when I practice yoga. After Cabo, for two months straight, people would comment on a piece I was wearing. It was every day, everywhere I went—at yoga, at grocery stores, you name it. They’d say: ‘can I buy your jewelry online? Will you sell me the piece you’re wearing?’ I asked myself – ‘do I need to do anything with this?’
A month later my friend Tony called me and asked me what I was doing besides design. He told me ‘you need to pursue it, it’ll be huge… bigger than you think.’
Some of the best things come when you least expect it. I was going about my day and I suddenly got an intuitive message loud and clear. It was ‘you need to work with seeds.’ I didn’t really know what it meant, but I started to do research about seeds and I was blown away. The colors, the texture were unbelievable – and so me! The trumpets started playing!
I said ‘I’ll do it’ and the universal doors flew open. It’s been a little over a year journey now. Aveda became interested in my line and has become a large client. There are several retail locations where my jewelry is placed in Austin, and it’s expanding into Dallas. I can see the momentum – everything I stock in a store will sell out. I feel like it has a life of its own, and it’s a lot of work, but totally fulfilling.
Most exciting is that the name for my line literally came to me—“Seeds for Goodness.” I chose that name because in this world, we can get hardened—we may not recognize the goodness in our lives. I wanted to remind people. All good things start from something small and it was perfect that I was working with seeds. You have to nurture them; you have to let them grow. You can’t just walk away. You need to expect the goodness that lies inherent in the seed to grow. This is a greater symbol of who we are. We all are these amazing seeds that have so much potential within us, and we need to nurture that potential. For example, if we’re doing something we don’t really love—if we’re doing something just to exist—we’re not to thriving. Seeds are meant to thrive. So are we.”
I just saw the movie Julie and Julia with Meryl Streep, who plays the famed chef Julia Child, and Amy Adams, who portrays the present-day author, Julie Powell. It’s a captivating movie in its own right, but it’s particularly appropriate for this discussion — because it’s the story of two people and their intersecting paths to careers they love.
The movie begins when Julia’s husband is stationed in Paris right after World War II. Julia, who moves with him, decides she must find something challenging to fill her days. When asked what she enjoys doing the most, she replies with a laugh, “I love to EAT!” What do you do with that?! Scene after scene she’s shown savoring French food and soon she enrolls in a prestigious French culinary school and learns to master French cooking. Her vision is to make gourmet French food accessible to Americans—and enjoy it all along the way!
This soon leads Julia to publish her cookbook, “Mastering The Art of French Cooking,” and star in the “French Chef” series on American Public Television. The rest is history!
Then, comes the story of Julie Powell… in 2002, she is a New York office worker frustrated by her job. Her dream is to become an author, but after an unsuccessful attempt at submitting her manuscript for publishing, she settles for an office job instead. Julie complains to her husband that she’s never successfully finished anything and has a mini-meltdown. They come up with a plan to give her something to look forward to, by combining one thing she loves—cooking—with the other thing she loves—writing. This gives her something to look forward to after day-after-day in the grind. Knowing that she wouldn’t finish without a deadline, Julie challenges herself to cook her way through all of the 524 recipes in Julia Child’s cookbook—within 365 days—and blog about it.
Julie’s blog started in a humble way—with no readers except, of course, her mother. Within the allotted year though, she picked up more and more readers and finally the attention of the NY Times. This led to offers to publish her book, and this very movie that is now in theatres.
The Julie/Julia story is a perfect example of self-awareness, conviction and following your bliss. For both women, their choices became life-changing experiences. Starting from humble beginnings, they each translated their passion for food into professions that brought them great joy… and success. Each chose to do what they loved. And, each ultimately ended up living their Professional Destiny.
A friend just sent me a link to the trailer for Lemonade, an upcoming movie that takes a look at what happens when people who got paid to be creative in advertising lose their jobs and then became creative in their own lives. It’s just too perfect!
Coming from the advertising industry myself, I know several people (no, I won’t name any names!) who would insist that this movie was made specifically for them. They didn’t want to lose their jobs—and went through all of the nerve-wracking anxiety the movie depicts—but then had one of those “that was the best thing that ever happened to me” moments. They soon realize it’s a blessing in disguise and move on to something that taps into their truest potential—whatever that may be (artist, yoga instructor, nude copywriter, you name it). Soon they’re doing something that fires them up, more accurately expresses who they are and is integrated in their lives. They’re happier than before. As one of the characters says in his final comments: “I got laid off and I’m finally doing something that I think matters.”
The opportunity to follow your Professional Destiny can initially seem like you’ve just been tossed a big, sour lemon. But go out there, like these people, and make some sweet lemonade out of it!
One of the things I’m most excited about doing with this blog is sharing stories of people who have made the leap from an unfulfilling job into their life’s work. Work that makes them feel alive and makes a difference. Whatever jobs these people held, or what careers they discovered, there are valuable and inspirational lessons for all of us in how they came to discover their own gifts and make the move to a career that was deeply rewarding.
Caroline Boudreaux (left) in front of an orphanage she is building
In my book, I include people such as Mark Misage (an aspiring engineer who felt ambivalent about his major and bucks tradition to become a nationally recognized high school physics teacher), Caroline Boudreaux (a successful TV account executive, who at 29 had everything except happiness, and then found herself transforming the lives of thousands of Indian orphans by starting the Miracle Foundation), and Trevor Romain (who fought the odds of dyslexia and being told he had no writing and drawing talent as a child, to become a bestselling author, speaker and illustrator of children’s books). Those who make bold moves like these are Professional Destiny Heroes.
Inspirational stories like this are all around us, so let’s expand the conversation and share the stories of others who have made this journey. If you know someone, please nominate them today. It could be you, any “everyday” person or someone famous. Just leave a brief comment in this blog explaining what your Professional Destiny Hero has done. Please include contact information. I will be writing a blog post featuring these heroes every week or so, along with my other topics, and I’d love to include the most inspirational stories.
Think about how you’d answer the following questions (for you or another person you’re nominating) and include as much colorful detail as you can:
Do you consider yourself to be doing your life’s work? How is it different from a “job?” (See earlier blog post about the differences between a job and life’s work).
Why did you choose this profession? Did it require a change?
What obstacles (doubts, fears, setbacks) did you have to overcome?
What signs/encouragement did you get to show you were on the right path?
Do you feel that you are making a difference?
What have you learned and what advice do you have for others?
That’s it. I hope this will be a fun, rich experience that will help to inspire and motivate others. I look forward to hearing from you!
Hi, my name is Valerie Hausladen and I’m an author, consultant and newly-minted blogger. Welcome to the official Professional Destiny website!
Professional Destiny has been my passion for over three years now. It is the name of my new book and it’s a concept about doing what we love and were born to do in our career. The idea for this book was born when I was traveling to India in October, 2005.
I'm the only blond
I had been a successful marketing and advertising exec for almost twenty years, but had become increasingly dissatisfied with my work and was looking for something more. Since so many people I knew were experiencing the same thing, I decided to write a book. I already had the idea bubbling up inside me and something about the magic of visiting the orphans in India, gave me that final motivation to let it out. Some may know I had a little side journey (1.5 years) along the way when I took a stint as the head of the Austin office of Enfatico and was busy hiring 200 people in the first six months. That aside, Professional Destiny was calling for completion… so here we are!
This blog will feature stories about business legends and ordinary people who have found their Professional Destiny, as well as personal observations I’ve made along the way. Thank you for participating on this site. I welcome your comments and hearing about your own experiences. Enjoy.
Professional Destiny® is about finding the career you were born for. I've created this site to help you in your pursuit. Here, you'll find excerpts from my book, as well as new ideas and stories to help you make the most of your natural gifts. We're a community, so please join the conversation!
In the spirit of Thanksgiving, I thought I’d celebrate with a different type of blog post. It’s about being grateful. I discovered many years ago that being grateful is a magical force. It’s a gift to the person you’re grateful to and it has the unexpected benefit of being a huge gift to YOU!
The following is a post that I contributed to the Pink Magazine blog about how setbacks in this economy may turn out to be a blessing in disguise. 
This is the story of Marcie Finney—a former ad designer turned entrepreneur of 
I just saw the movie Julie and Julia with Meryl Streep, who plays the famed chef Julia Child, and Amy Adams, who portrays the present-day author, Julie Powell. It’s a captivating movie in its own right, but it’s particularly appropriate for this discussion — because it’s the story of two people and their intersecting paths to careers they love.
