At my book signing in Austin last Thursday, Trevor Romain (bestselling children’s author, speaker and TV personality whose story is featured in my book) made a comment during his talk about moving from his career in advertising to becoming an author of children’s books. He said he had “grown tired of trying to sell things to people that they didn’t need” and decided to do something that made a difference.
This spurred a lively discussion afterward with a close friend who asked me, “What if your ‘professional destiny’ is in something like advertising?” What if you’re meant to be the world’s best creative director and you get great joy from that? Are you making a judgment that you need to leave everything behind and go change the world?
It’s a great question. But, the answer could be different for each one of us.
My premise in Professional Destiny is that we all have natural gifts—things we are uniquely good at and love to do—and that we are happiest when these gifts are expressed and shared. There is nothing like the feeling of tapping into our gifts every day and applying them to something that we feel is genuinely making a difference.
This brings me to the subject of “career dissonance.” If you are in a profession, feeling great joy and are in line with your values, that’s awesome—keep going—full steam ahead!! You could be a trash collector feeling that you’re cleaning the earth while supporting your family, a lawyer representing people who genuinely need help or in advertising, promoting something that you believe in—it really doesn’t matter. But, if you are in a profession and you feel dissonance between your gifts, values and what you are being asked to do—then change is needed.
Using advertising as an example: Let’s say you are very health-conscious and only eat natural, organic foods. You work in an agency, loving what you do, until suddenly you are assigned to the new fast-food account that your agency just won (like Wendy’s or Dairy Queen). At this point you encounter career dissonance. You have amazing creative gifts and you love to apply them, but you’re at odds with working on this account. An option for you might be to ask to be assigned somewhere else or, if that’s not possible, change agencies and work on an account that resonates with you. If you apply your magnificent talents to a company who sells products you believe in (like a local, organic market or Whole Foods), you can experience tremendous joy.
Bottom line: if you’re doing what you love and believe in, and getting to practice your gifts every day, then go for it—there is no career dissonance happening in your world!
The following is a post that I contributed to the Pink Magazine blog about how setbacks in this economy may turn out to be a blessing in disguise.
For many, there comes a point in our life when we stop in our tracks and ask ourselves, “What is the meaning of the work we’re doing?” It might be because we’re feeling unchallenged, unfulfilled or unmotivated. Or it might be because external events—like losing a job—force us to rethink our options. Rather than look at such a circumstance as a challenge, you can see it as a golden opportunity to reintroduce joy and creativity into your professional life.
Years ago, I became fascinated by the idea that, for each and every one of us, there is a “career we were born for.” Only a small percentage of us manage to find it, and oftentimes our discovery only comes after some period of disappointment or disenchantment. I experienced this personally when I became increasingly dissatisfied with my 9-to-5 life as leader of an advertising agency. Looking around me, I saw dissatisfaction as an epidemic, and it prompted me to write the book, Professional Destiny.
During my research, I questioned people to see if I could find common traits among those who displayed a real passion for their work. I discovered that the most highly motivated and fulfilled really did have something in common—their profession allowed them to make full use of their natural gifts. For these people, work isn’t about money or title—it’s about satisfaction, empowerment, feeling energetic about what they do, making an impact, fully exercising a talent and inspiring others.
As I wrote in Professional Destiny: “A job is something we do to earn a living. Oftentimes it is too small for our spirit. Our life’s work is a mighty undertaking that challenges us, taps into our creative energy and reawakens our spirit. It is our work with a capital W. Once we start on the path, the urgency of this work is bigger than us. Our passion and creativity are ignited.”
Given the current economy, this may be the perfect time to assess the gifts you were born with and rethink your goals. You may well see an opportunity to pursue a different career, one that will make you feel energized and alive. A time of uncertainty can become our time of greatest opportunity. This is when new doors and new possibilities are open, and we have that added incentive to venture out and try something new. You can emerge from this on a path headed for true happiness and satisfaction for the rest of your professional life. Seize the moment and get clear on what you really want to do—you’ll likely look back at it as one of the most satisfying decisions you’ve ever made.
This is the story of Marcie Finney—a former ad designer turned entrepreneur of Seeds for Goodness, a fast-growing, eco-fashion brand that creates stylish, earth-friendly jewelry and adornments. It’s an inspiring Professional Destiny story of her choice to thrive, and make a difference.
“My entrepreneurial spirit started eight years ago. I had been working in an advertising agency, but knew it was time for me to go out on my own as a freelance designer. I loved my client interactions and wasn’t getting enough if it in the agency, so I struck out on my own. I do love design and it’s a gift. In particular, I love seeing an idea come to life. Yet, I always knew I’d do some-thing else, but I didn’t quite know what.
A clue was that when I was young, my friend and I teamed up in school and made necklaces. I even sold enough pieces to buy a pair of rollerblades! I always loved to make my own funky pieces, but that’s as far as it went.
Over and over again, people told me that they loved my usage of color. All of my work is colorful. In fact, if you don’t like color, you’re not going to come to me. I like vibrancy! My gift in the design sense is that I’m meant to bring color into whatever form I create.
Every year I take a trip to reflect. It’s a quiet time for me to ask myself: ‘What do I want? Where am I going?’ It’s necessary for me to pause and just get quiet. I went to Cabo and during that time, felt my life was going to shift. I knew it, but didn’t know what it was shifting to.
Unlike most people, I always wear my jewelry when I practice yoga. After Cabo, for two months straight, people would comment on a piece I was wearing. It was every day, everywhere I went—at yoga, at grocery stores, you name it. They’d say: ‘can I buy your jewelry online? Will you sell me the piece you’re wearing?’ I asked myself – ‘do I need to do anything with this?’
A month later my friend Tony called me and asked me what I was doing besides design. He told me ‘you need to pursue it, it’ll be huge… bigger than you think.’
Some of the best things come when you least expect it. I was going about my day and I suddenly got an intuitive message loud and clear. It was ‘you need to work with seeds.’ I didn’t really know what it meant, but I started to do research about seeds and I was blown away. The colors, the texture were unbelievable – and so me! The trumpets started playing!
I said ‘I’ll do it’ and the universal doors flew open. It’s been a little over a year journey now. Aveda became interested in my line and has become a large client. There are several retail locations where my jewelry is placed in Austin, and it’s expanding into Dallas. I can see the momentum – everything I stock in a store will sell out. I feel like it has a life of its own, and it’s a lot of work, but totally fulfilling.
Most exciting is that the name for my line literally came to me—“Seeds for Goodness.” I chose that name because in this world, we can get hardened—we may not recognize the goodness in our lives. I wanted to remind people. All good things start from something small and it was perfect that I was working with seeds. You have to nurture them; you have to let them grow. You can’t just walk away. You need to expect the goodness that lies inherent in the seed to grow. This is a greater symbol of who we are. We all are these amazing seeds that have so much potential within us, and we need to nurture that potential. For example, if we’re doing something we don’t really love—if we’re doing something just to exist—we’re not to thriving. Seeds are meant to thrive. So are we.”
I just saw the movie Julie and Julia with Meryl Streep, who plays the famed chef Julia Child, and Amy Adams, who portrays the present-day author, Julie Powell. It’s a captivating movie in its own right, but it’s particularly appropriate for this discussion — because it’s the story of two people and their intersecting paths to careers they love.
The movie begins when Julia’s husband is stationed in Paris right after World War II. Julia, who moves with him, decides she must find something challenging to fill her days. When asked what she enjoys doing the most, she replies with a laugh, “I love to EAT!” What do you do with that?! Scene after scene she’s shown savoring French food and soon she enrolls in a prestigious French culinary school and learns to master French cooking. Her vision is to make gourmet French food accessible to Americans—and enjoy it all along the way!
This soon leads Julia to publish her cookbook, “Mastering The Art of French Cooking,” and star in the “French Chef” series on American Public Television. The rest is history!
Then, comes the story of Julie Powell… in 2002, she is a New York office worker frustrated by her job. Her dream is to become an author, but after an unsuccessful attempt at submitting her manuscript for publishing, she settles for an office job instead. Julie complains to her husband that she’s never successfully finished anything and has a mini-meltdown. They come up with a plan to give her something to look forward to, by combining one thing she loves—cooking—with the other thing she loves—writing. This gives her something to look forward to after day-after-day in the grind. Knowing that she wouldn’t finish without a deadline, Julie challenges herself to cook her way through all of the 524 recipes in Julia Child’s cookbook—within 365 days—and blog about it.
Julie’s blog started in a humble way—with no readers except, of course, her mother. Within the allotted year though, she picked up more and more readers and finally the attention of the NY Times. This led to offers to publish her book, and this very movie that is now in theatres.
The Julie/Julia story is a perfect example of self-awareness, conviction and following your bliss. For both women, their choices became life-changing experiences. Starting from humble beginnings, they each translated their passion for food into professions that brought them great joy… and success. Each chose to do what they loved. And, each ultimately ended up living their Professional Destiny.
A friend just sent me a link to the trailer for Lemonade, an upcoming movie that takes a look at what happens when people who got paid to be creative in advertising lose their jobs and then became creative in their own lives. It’s just too perfect!
Coming from the advertising industry myself, I know several people (no, I won’t name any names!) who would insist that this movie was made specifically for them. They didn’t want to lose their jobs—and went through all of the nerve-wracking anxiety the movie depicts—but then had one of those “that was the best thing that ever happened to me” moments. They soon realize it’s a blessing in disguise and move on to something that taps into their truest potential—whatever that may be (artist, yoga instructor, nude copywriter, you name it). Soon they’re doing something that fires them up, more accurately expresses who they are and is integrated in their lives. They’re happier than before. As one of the characters says in his final comments: “I got laid off and I’m finally doing something that I think matters.”
The opportunity to follow your Professional Destiny can initially seem like you’ve just been tossed a big, sour lemon. But go out there, like these people, and make some sweet lemonade out of it!
One of the things I’m most excited about doing with this blog is sharing stories of people who have made the leap from an unfulfilling job into their life’s work. Work that makes them feel alive and makes a difference. Whatever jobs these people held, or what careers they discovered, there are valuable and inspirational lessons for all of us in how they came to discover their own gifts and make the move to a career that was deeply rewarding.
Caroline Boudreaux (left) in front of an orphanage she is building
In my book, I include people such as Mark Misage (an aspiring engineer who felt ambivalent about his major and bucks tradition to become a nationally recognized high school physics teacher), Caroline Boudreaux (a successful TV account executive, who at 29 had everything except happiness, and then found herself transforming the lives of thousands of Indian orphans by starting the Miracle Foundation), and Trevor Romain (who fought the odds of dyslexia and being told he had no writing and drawing talent as a child, to become a bestselling author, speaker and illustrator of children’s books). Those who make bold moves like these are Professional Destiny Heroes.
Inspirational stories like this are all around us, so let’s expand the conversation and share the stories of others who have made this journey. If you know someone, please nominate them today. It could be you, any “everyday” person or someone famous. Just leave a brief comment in this blog explaining what your Professional Destiny Hero has done. Please include contact information. I will be writing a blog post featuring these heroes every week or so, along with my other topics, and I’d love to include the most inspirational stories.
Think about how you’d answer the following questions (for you or another person you’re nominating) and include as much colorful detail as you can:
Do you consider yourself to be doing your life’s work? How is it different from a “job?” (See earlier blog post about the differences between a job and life’s work).
Why did you choose this profession? Did it require a change?
What obstacles (doubts, fears, setbacks) did you have to overcome?
What signs/encouragement did you get to show you were on the right path?
Do you feel that you are making a difference?
What have you learned and what advice do you have for others?
That’s it. I hope this will be a fun, rich experience that will help to inspire and motivate others. I look forward to hearing from you!
Hi, my name is Valerie Hausladen and I’m an author, consultant and newly-minted blogger. Welcome to the official Professional Destiny website!
Professional Destiny has been my passion for over three years now. It is the name of my new book and it’s a concept about doing what we love and were born to do in our career. The idea for this book was born when I was traveling to India in October, 2005.
I'm the only blond
I had been a successful marketing and advertising exec for almost twenty years, but had become increasingly dissatisfied with my work and was looking for something more. Since so many people I knew were experiencing the same thing, I decided to write a book. I already had the idea bubbling up inside me and something about the magic of visiting the orphans in India, gave me that final motivation to let it out. Some may know I had a little side journey (1.5 years) along the way when I took a stint as the head of the Austin office of Enfatico and was busy hiring 200 people in the first six months. That aside, Professional Destiny was calling for completion… so here we are!
This blog will feature stories about business legends and ordinary people who have found their Professional Destiny, as well as personal observations I’ve made along the way. Thank you for participating on this site. I welcome your comments and hearing about your own experiences. Enjoy.
Professional Destiny® is about finding the career you were born for. I've created this site to help you in your pursuit. Here, you'll find excerpts from my book, as well as new ideas and stories to help you make the most of your natural gifts. We're a community, so please join the conversation!
Professional Destiny is ranked in the TOP 10 bestselling business and self-improvement books at BookPeople - the largest independent bookstore in Texas!
The following is a post that I contributed to the Pink Magazine blog about how setbacks in this economy may turn out to be a blessing in disguise. 
This is the story of Marcie Finney—a former ad designer turned entrepreneur of 
I just saw the movie Julie and Julia with Meryl Streep, who plays the famed chef Julia Child, and Amy Adams, who portrays the present-day author, Julie Powell. It’s a captivating movie in its own right, but it’s particularly appropriate for this discussion — because it’s the story of two people and their intersecting paths to careers they love.
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