Career Dissonance

October 8, 2009

Trevor Romain telling his story

At my book signing in Austin last Thursday, Trevor Romain (bestselling children’s author, speaker and TV personality whose story is featured in my book) made a comment during his talk about moving from his career in advertising to becoming an author of children’s books. He said he had “grown tired of trying to sell things to people that they didn’t need” and decided to do something that made a difference.

This spurred a lively discussion afterward with a close friend who asked me, “What if your ‘professional destiny’ is in something like advertising?” What if you’re meant to be the world’s best creative director and you get great joy from that? Are you making a judgment that you need to leave everything behind and go change the world?

It’s a great question. But, the answer could be different for each one of us.

My premise in Professional Destiny is that we all have natural gifts—things we are uniquely good at and love to do—and that we are happiest when these gifts are expressed and shared. There is nothing like the feeling of tapping into our gifts every day and applying them to something that we feel is genuinely making a difference.

This brings me to the subject of “career dissonance.” If you are in a profession, feeling great joy and are in line with your values, that’s awesome—keep going—full steam ahead!! You could be a trash collector feeling that you’re cleaning the earth while supporting your family, a lawyer representing people who genuinely need help or in advertising, promoting something that you believe in—it really doesn’t matter. But, if you are in a profession and you feel dissonance between your gifts, values and what you are being asked to do—then change is needed.

Using advertising as an example: Let’s say you are very health-conscious and only eat natural, organic foods. You work in an agency, loving what you do, until suddenly you are assigned to the new fast-food account that your agency just won (like Wendy’s or Dairy Queen). At this point you encounter career dissonance. You have amazing creative gifts and you love to apply them, but you’re at odds with working on this account. An option for you might be to ask to be assigned somewhere else or, if that’s not possible, change agencies and work on an account that resonates with you. If you apply your magnificent talents to a company who sells products you believe in (like a local, organic market or Whole Foods), you can experience tremendous joy.

Bottom line: if you’re doing what you love and believe in, and getting to practice your gifts every day, then go for it—there is no career dissonance happening in your world!

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Tags: career change, career dissatisfaction, career dissonance, career satisfaction, Doing What You Love, life's work, making a difference, personal growth, professional growth, purpose